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Our Values




Ethical Fashion

Our Founder

Sarah, the founder of Deco Denim, graduated from San Francisco’s Academy of Art with a BFA in Fashion Design.

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Blue Jeans Go Green

We partner with Blue Jeans Go Green to recycle denim and reduce waste that would otherwise go to a landfill.

Whimsy Makes

Select pieces in our limited edition Indigo Collection were co-created with Whimsy Makes. Click here for more info.

Work with manufacturers that are Fair Trade Certified

Offer jeans up to size 60, and jackets & t-shirts up to size 6X

Earn B-Corp certification & use only GOTS-certified cotton for knit tops

Offer selvedge denim to size 46 (jeans) and size 2X (jackets)

Ensure patterns are designed for best utilization and minimal waste

Manufacture jeans and jackets in San Francisco to minimize shipping

Offer popup events to give folks a chance to try before they buy